Distribution-When the institution gives license for other companies to reveal the film, which helps gain more viewers.
Marketing- The financial stage where funding the film for producers, actors etc is taken place.
Exhibition- When the film is shown to the audience, usually in the cinema, online or T.V.
Audience- The main viewers of the film. There is usually a target audience specifically aimed at by the institution.
Institution- The company that produce and own the film, containing all the power over the film. They decide how the distribution and marketing consumes.
Synergy- When the film is converged into different forms of media: Videogames, soundtracks etc..
Digital- A non physical technology usually processed online or T.V
Analog- Opposite to digital. Physical technology e.g a DVD
New Technology- The interactivity and connectivity ( Web 2.0)
Hardware-a form of physical technology
Convergence- two forms of media/technology combining. E.g. Watching a movie on your laptop.